Our Strategy

We invest in innovative tech solutions, markets and industries

Our Focus

We invest primarily in companies that will be able to complement and enhance our existing portfolio and benefit from our team’s experience and knowledge in multiple fields. Willful has successfully invested in diverse tech markets and helped develop disruptive digital solutions related to our main fields of expertise: insurance, risk management, asset management and more.


Our Partnerships

To overcome the pain points of the investment sector, Willful advocates for global partnerships and collaboration. We constantly seek innovation opportunities by researching market needs, exchanging knowledge and best practices with our partners and discovering how we can make an impact and create value. Willful implements this strategy by building valuable partnerships with numerous businesses and organisations from the finance, government, science, technology, healthcare and other sectors.


Our Investment Approach

With the focus on sustainability and social impact, we invest in the emerging markets and support early-stage, high-growth companies that are expected to generate a financial return on capital and address the technological challenges of specific industries or our large-scale clients like governments and high-impact humanitarian organisations.

Willful disrupts the digital industry by offering the first digital transformation ecosystem backed by cutting edge technologies and digital mass market services with a triple social, environmental and economic impact on the development of emerging countries.