Focused Investment Expertise

We brought together a team of industry leaders with excellent operating skills and substantial investment expertise in various fields.

About Us


Willful is a London-based private equity firm that invests in diverse tech markets and disruptive digital solutions across insurance, risk management, asset management and other industries, with a specialised focus on leveraged buyout and growth capital investments.


We focus on industries where our team and partners have built expertise and competency over the years. Investing in areas and businesses that we understand allows us to benefit from knowledge-based decision making.


We partner with motivated and ambitious people: managers, entrepreneurs, scholars, investors. Above all, we value our long-term partnerships and take great pride in working with industry leaders from all over the globe.


The main pillar of our success is technology that creates value and promotes sustainability. We support innovative companies and help them build cutting-edge solutions to address the technological challenges of our times.

Willful disrupts the digital industry by offering the first digital transformation ecosystem backed by cutting edge technologies and digital mass market services with a triple social, environmental and economic impact on the development of emerging countries.